Bracelet Cartier Love

Basic Info

Cartier

Cartier - French House for the production of watches and jewelry.

Louis-Francois Cartier (1819-1904) founded the company in 1847, then in the form of a small jewelry workshop. In 1867, Cartier products were exhibited at the World Exhibition in Paris, after which the popularity of the House began to grow. In 1904, the grandson of the company's founder, Louis Cartier (1875–1942), released the Santos wrist watch, named after his friend Alberto Santos-Dumont (1873–1907), which brought unprecedented success to the company. Since 1906 wrist watches, decorated with precious stones.

In 1917, Cartier created the legendary watch model Tank, the design of which resembles an English tank from the First World War. In 1918, in gratitude for the liberation of France by American troops, the watch was presented to American commanders (including General John Pershing). Model Tank is still on sale in its original form. In 1925, Cartier took part in the International Exhibition of Modern Decorative and Industrial Arts in Paris, where his exposition was one of the central ones.

In 1933, the Pasha waterproof watch, which he could wear while swimming in the pool, was designed specifically for Marrakesh pasha. The first watches were made of pure gold.

In the years 1930-1950, Cartier created jewelry for couples Edward VIII and Wallis Simpson. Among them - the famous pendant in the shape of a panther, inlaid with diamonds and sapphires, sitting on the "globe" - a large cabochon-cut sapphire; a gold cigarette case with a map showing spouses travel routes in Europe and North America; a gold brooch, studded with diamonds, with emeralds lined with the initials W and E and a ruby ​​crown - a gift from Edward for the 20th wedding anniversary. These jewelry contributed to the growth of the popularity of the Cartier jewelry house.

In 1962, after the death of the Cartier brothers, the company was divided into three parts and sold to owners in Paris, London and New York. After 10 years, the company was again merged.

Since 1972, Cartier begins mass production of watches in Switzerland at the acquired watch company. In 2014, the watch brand Cartier was valued at 2.9 billion Swiss francs, which put it in third place among the brands of Swiss watches.

With the formation of Les Must de Cartier in 1973, Cartier boutiques were opened in more than 20 countries. The largest boutiques are located in New York, Milan, Beverly Hills, Rome, Boston, San Francisco, Tokyo, Paris, Shanghai and Vancouver.

The house has boutiques in Russia and in other CIS countries - Azerbaijan, Kazakhstan, Ukraine.